Treadwell examine the macro-level understanding of societal factors that affect the relationships between organization and audience and the micro-level understanding of language and its applications that leads to elegant, finely-tuned, effective messages.Ĭovers foundational theory at the beginning of the text with references and applications woven throughout the book Includes chapters devoted exclusively to writing for the Web, crisis, and voice Provides more examples from the corporate, government, sports and entertainment, education and nonprofit sectors Includes multiple samples from the same organizations to demonstrate a common public relations message across writing genres Demonstrates how clients operate in the real world rather than a fictitious location Includes new and revised exercises Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials.
Bonita Dostal Neff, Ph.D., Valparaiso University The references to resources are invaluable for research.” The text/workbook concept is very helpful if the course is taught online. The assignments require a student to become knowledgeable about the Internet and work as a member of a team. “This book integrates experiential exercises useful to understanding writing from an organizational perspective. Of special note are the excellent discussions of communication theory that many of the other writing texts lack.” Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written.
The text has great explanations of how to write an assortment of public relations documents and includes examples of each. The authors offer a no nonsense approach to teaching public relations writing. “Public Relations Writing is currently the best public relations writing text available.